On the way back from a meeting with a client in Stockport I went past an old pub in the marketplace called ‘The Cocked Hat’ and their signage says ‘purveyor of good times’ which I loved. This landlord is telling everyone that you go in there and you have fun, it is a good place to be. He is selling the experience not the facts and figures.
It made me think about what we sell, yes, we sell and let property for people; they are the facts. However our role is much more that that, we manage people’s move and help them to get to the next chapter of their life which could be first time buyers moving into their first home, young families upsizing for more space or older clients looking to downsize for less space!
A lot of our business comes from repeat clients such as professional developers or people who move regularly and recommendations from previous clients. This is because the experience they have in dealing with us is impressive, we take care of our clients and we do the little extras that make all the difference such as being available to talk on our mobiles seven days a week, liaising with the full chain during a sale and negotiating for our clients on the property they are buying. We are a local business and we really care about making the whole move happen.
So, if the Cocked Hat landlords are purveyors of good times, I would say that we, Snowden Wilkinson, are purveyors of your next chapter, purveyors of peace of mind and purveyors of easing stress.